It’s simple.

“Just figure out what you want, and do it.”

Is my line.

And i realise that unlike the effects on the environment, social dynamic’s impact has reversibility. (As my friend had written to me in a message the other day, in the café).

Pretty understandable.

And often, we become increasingly suspicious of anything that’s simple. Like having eggs for breakfast, or dinner. Reliable, predictable, simple. And yet, we are suspiciously wanting more.

So how dare the people in my network be so catching, and become actually a lot smarter than me? Or actually mirrored in my thoughts, and them in my actual-real-time-social-encompassing sleight of reading encountered, in mine?

Why would she dissect what i had to say, in terms that weren’t in an organised direct, convertible to credit conversation? Like, how having tea or a catch-up results in your network all of a sudden knowing about your BBQ lunch that weekend, or something that was obviously “spoken in confidence” but actually wasn’t involving a pre-amble stutter of “don’t tell everyone, but…” and reliably, the network nods, and spread the word.

This is what social networks are about. But it shouldn’t be what it’s for. In 2020, we could be at a precipice of a Social Atrophy, and maybe the social networks wanted to prove it’s consumerist shopper ends for it, but what it had done: actually masks the overlapping ideals that brings us to where we are today, in ethically un-bounded choice-directed forks to tomorrow.

And that includes, being detestably accurate in word, and manner of speaking, and especially, in gesture. Be your own filter. And put your foot down, in the digital foot-paths that become permanent footprints in the sea of content floating about.

Throwing me a bone, i find that i now need to run to the store, to buy new knickers - how dare she parrot what i say with conviction? Am i an author, i ask einstein, or a very smart dead philosopher that’s become required reading in school?!

What is she, me?

C'est simple, indeed.